`Priceless' ads hit home
Article Abstract:
MasterCard International Inc's priceless campaign is very popular with consumers, according to USA Today's Ad Track weekly survey. What really hit home to consumers is the fact that MasterCard, a company that is basically about money, would declare that there are some things that money cannot buy. According to Larry Flanagan, MasterCard's senior VP of marketing, the campaign, which has been running for two years, has resulted in a boost in consumer awareness.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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Yahoo campaign has legs, and hair, too
Article Abstract:
Internet search engine Yahoo! Inc's latest 'Do you Yahoo?' TV ad remains effective despite having been initially launched two years ago. The ad, created by Black Rocket, shows a man attemtping to cover up his baldness. When his attempt failed, he surfed Yahoo to find a solution to his hair problem. Later, he appeared on the street wearing the biggest, baddest hairdo in town. Two years after the ad first appeared in 1998, a survey indicated that 22% of respondents liked the ad a lot, matching Ad Track's results for likability.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1999
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Comment about this article or add new information about this topic:
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